Mel and Pearl Shaw

There are many ways to increase the number of people who are aware of your nonprofit organization and its fundraising activities. These include your website, social media, events, participating in…

For a small nonprofit, is it feasible or practical to “stay in your lane” as a fundraising professional? Should you instead be “wearing many hats?” We have so many phrases…

We hear a lot about employee burnout, but we have a different question: is your nonprofit burned out? Employees play a critical role, but they may be burned out because…

Now is the time to start planning for the next series of unexpected events. We know that doesn’t sound like “fun,” but it is necessary, like planning for a hurricane…

Who is endorsing your fundraising? Are you out there on your own asking for money, or have you reached out to people who can endorse your plans? Taking time to…

Nonprofits have had to become more comfortable asking for money during the past two years. Reluctant fundraisers have had to face their fears and talk about the strengths of their…

You are ready to raise money and make an impact. You have created a fundraising plan and are ready to share it with your board and get them “on board.”…

What is the true cost for you to make the needle move? Are you trying to accomplish more than what you are able to accomplish within the resources you have?…

Some professional fundraisers love “the chase.” Others pride themselves on their skill at developing longstanding relationships with donors who stay with the organization and grow their giving over time. We…

“See a need and fill it.” That’s what many people use as their rationale when forming a new nonprofit. For instance, they may be frustrated about a lack of services,…