Job Seekers embrace ‘Clean Social Media’ trend to boost employment prospects

By April Ingram

Cleaning up your social media presence before applying for jobs is a smart move as employers often check candidates’ online profiles to assess their suitability for a position. Here are some tips to help you present a professional and positive image:

1. Google yourself: Start by searching your name on various search engines to see what information is publicly available about you. This will give you an idea of what potential employers might find when they look you up.
2. Review your social media accounts: Go through all your social media profiles, including Facebook, Twitter, Instagram, LinkedIn, and any other platforms you use. Look for posts, comments, photos, and other content that may not reflect a professional image. Remove or hide anything that could be seen as unprofessional or controversial.
3. Adjust privacy settings: Check the privacy settings on your social media accounts and make sure you are comfortable with what the public can see. Consider setting your accounts to private, so only approved connections can view your content.
4. Remove inappropriate content: Delete any posts or photos that contain offensive language, discriminatory remarks, or inappropriate behavior. This includes partying, drug use, excessive swearing, or any content that might be considered offensive to others.
5. Be mindful of your friends’ posts and tags: Sometimes, your friends might tag you in posts or photos that are not suitable for a professional setting. Review tagged content and remove anything that could harm your image.
6. Showcase your professional side: Highlight your skills, accomplishments, and interests related to the job you’re applying for. Share articles, projects, or volunteer experiences that demonstrate your expertise and dedication.
7. Update your LinkedIn profile: LinkedIn is an essential platform for job seekers. Ensure that your profile is complete, accurate, and up-to-date. Highlight your work experience, skills, and accomplishments. Connect with relevant professionals and participate in industry-related discussions.
8. Google Alerts: Set up Google Alerts for your name to stay informed about any new content related to you that might appear online. This way, you can address any potential issues promptly.
9. Avoid controversial discussions: Be cautious about engaging in heated debates or discussions on social media, especially on sensitive topics like politics or religion. Potential employers may perceive strong opinions as a liability.
10. Show your interests and hobbies responsibly: While it’s okay to share your interests and hobbies, make sure they don’t conflict with your professional image. For example, if you enjoy gaming, focus on discussing its problem-solving or teamwork aspects, rather than excessive time spent on leisure activities.
11. Be consistent: Present yourself consistently across different platforms. Use the same professional profile picture and maintain a coherent tone in your interactions.
12. Seek feedback: If you’re unsure about any content on your profiles, ask a trusted friend or mentor to review your social media presence and offer constructive feedback.

Remember, employers aren’t looking for a perfect online presence, but they do expect to see professionalism and responsibility. By following these tips, you can enhance your chances of making a positive impression during the job application process.