Technology makes the world go round. And that includes the world of fundraising. The complaints related to fundraising technology are many and varied. Some people complain they can’t produce “simple” reports requested by management. Others are vexed by the stand-alone nature of a product. Integrating with accounting is a common complaint, as is the frustration that arises when trying to reconcile fundraising data with that recorded by accounting. A common question – with a complex answer – arises: “What type of donor database should we be using?”
In an attempt to shed some light on the situation, we reached out to Ashley Harper, former Director of Grants and Initiatives at the Community Foundation of Greater Memphis. Reflecting on her experience with the foundation, she shared that a common request was for funding to purchase and implement donor management tools. She has learned a lot about the good, the bad and the ugly as it relates to this topic. With this interview, we share her insights with you.
Saad&Shaw: At what point in its life-cycle should a nonprofit look to purchase or upgrade their donor management system?
Ashley Harper: If developing donors is important to the organization, a system should be implemented as soon as that process begins. There are some very inexpensive cloud-based systems that cost little to nothing up front and can get you started on the right foot. Upgrading should become a priority if the current system is going to become obsolete or unsupported, when a deeper analysis of donor data becomes necessary but is unavailable in the current system, or when it becomes important to upgrade to a system that can manage additional types of constituents in the same system.
Saad&Shaw: What are the key factors in selecting a data management system?
Harper: Like many decisions, choosing a donor management system should start with the end in mind. What outputs does your organization need from the system? Pulling that data easily should be priority number one. Additional basic considerations include the following:
- Is the new system compatible with the existing hardware?
- What kind of support will the vendor offer and at what cost?
- What are the estimated costs of initial set-up, data clean-up and conversion, system implementation, staff training, customization, and annual maintenance and licensing fees?
- Is the data secure?
- How does the system integrate with other programs such as email management systems, survey programs, etc.?
We will share more of Harper’s insights in next week’s column. As we end this column, we want you to think about the role that technology can play within your organization. It is important to view technology as an asset that can leverage your relationships and increase your friendraising and fundraising. When you want to grow your fundraising, the technology you use will play a major role in helping you determine how to proceed and who to invite to give and provide leadership.
Copyright 2017 – Mel and Pearl Shaw
Mel and Pearl Shaw are authors of four books on fundraising available on Amazon.com. For help growing your fundraising visit www.saadandshaw.com or call (901) 522-8727.